Indicadores sobre Monetização de sites Você Deve Saber

Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.

Para escolher o formato de anúncio Muito mais eficaz de modo a ESTES objetivos da tua campanha você precisará se familiarizar utilizando os quatro MODOS principais por publicidade online:

⭐Don't have time to read the entire post? Listen to our podcast below about real-time bidding and programmatic advertising: 

Where your ad shows up is as important as who sees it. This is because consumers judge brands' ads based on the surrounding content.

Caso prefiras utilizar uma campanha ou 1 Argumento por anúncios existente, sabe como criar 1 anúncio novo utilizando uma campanha existente.

User Visits a Site: When a user visits the publisher’s site, the SSP generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.

Aumentar a visibilidade e reconhecimento da marca: ESTES anúncios ajudam a aumentar a visibilidade e reconhecimento da marca, especialmente quando são exibidos em canais relevantes para este público-alvo.

Publishers are websites visited by users and can range from personal blogs, mobile apps, news sites to social media platforms. Publishers possess advertising inventory, which they want to fill with ads in exchange for revenues from advertisers.

In a traditional media buying process, you have to manually buy ads. Let’s say that you find a magazine that serves your buyer persona.

A typical transaction begins with a user visiting a website. This triggers website a bid request that can include various pieces of data such as the user's demographic information, browsing history, location, and the page being loaded. The request goes from the publisher to an ad exchange, which submits it and the accompanying data to multiple advertisers who automatically submit bids in real time to place their ads.

DSPs provide advertisers with a wide range of features – access to large ad inventory, precise targeting of users, single dashboard to manage campaigns across many different networks, real-time bidding on ads, their tracking and sophisticated ad optimization.

When purchasing ads through RTB, you buy one impression at a time. This means that every time a website visitor or mobile app user visits a publisher's site, you're able to assess that person's particular profile and see if it matches your target audience.

Supply Side These are the publishers. Within the app, publishers determine which ad formats and sizes to allow and then make these ad spaces available to bidders looking to have their ads placed.

Use Selecionar imagem para carregar novas mítempo ou escolher a partir das imagens ou vídeos carregados antes.